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About

Rugonic makes art for the floor. Most rugs start as a classic field, and then one thing changes: a guest walks in, a word does, or the whole rug is dyed over. The rest draw a field of their own.

Offbeat Kashan

Offbeat Kashan, detail: the navy floral border and a corner of the madder red field, with nothing on it yet
The field: a Kashan medallion, madder red.
Offbeat Kashan, detail: the word OFFBEAT in cream 70s letters with striped shadows, across the medallion
The word: OFFBEAT.

Most rugs start with a field: a classic rug design, its border, corners and colors left where they were. Then one thing changes: in the Guest Series a guest walks in, in the Word Series a word does, and in the Overdyed Series the whole rug is dyed over. The Graphic Series starts with no classic at all and draws one big idea, edge to edge. On this rug it is a word, OFFBEAT, parked across the medallion.

One word per rug, never two. Every design keeps its proportion in every size, so the whole of it comes home with you. Offbeat Kashan, every rug.

Made with love in Türkiye · A brand of Kavela

Who we are

Rugonic opened in 2026. It is a brand of Kavela, an Ankara company that designs and builds furniture and interiors, and the trading name of KAVELA LTD, a company you can look up: a private limited company registered in England and Wales, Companies House no. 17051996. In Türkiye you buy from its Türkiye company in Ankara.